Patton

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The story of Warren McDowell, publisher of The Fire Island Journal, delivering 6,000 copies of his semi-weekly newspaper by boat to the retailers of that summer resort grabbed me. Fire Island is a quirky barrier island off Long Island’s South Shore, 32 miles long and half a mile wide. Cars are not permitted on the island. The only way to get there is by ferry, private boat or swimming. The wheeled vehicles of choice are kids’ wagons that carry everything—your luggage, groceries, dry cleaning and babies. Sure, the publisher could get a permit for a delivery truck to drive the beach. But this

The Bush Administration is being terribly hurt by the media. The Government Accountability Office issued a report in January 2006 stating that the current administration in Washington spent $1.6 billion on public relations over 2-1/2 years. Of that, $1.1 billion was for military recruitment. That leaves $500 million for image building. Yet the president’s job approval rating is in the mid- to low 30s. What’s gone wrong? Dwight Eisenhower, Master of PR If you saw George C. Scott in “Patton,” you will recall the slapping scene. Patton, visiting grievously wounded and dying soldiers in a field hospital in Sicily, came upon Pvt. Charles H. Kuhl of the 26th Infantry

Is Half Your Advertising Wasted? It is imperative to make and offer and close the loop. Feb. 16, 2006: Vol. 2, Issue No. 13 IN THE NEWS Retailers shift ad strategies in digital age CHICAGO (Reuters) - U.S. retailers are experimenting with new advertising strategies as they try to reach customers who fast-forward through television spots, block Internet pop-up ads and do not subscribe to newspapers. Television advertising isn't going away any time soon, and newspapers will remain a primary means of letting customers know about special sales, but retail marketing executives are increasingly turning to glossy direct-mail catalogs, online coupons and even

Two Continents and the Pentagon Roiled Feb. 7, 2006: Vol. 2, Issue No. 10 IN THE NEWS Embassies torched as cartoon furor grows DAMASCUS (Reuters) - Furious Syrians set fire to the Danish and Norwegian embassies on Saturday as protests over cartoons of the Prophet Mohammed showed no signs of abating despite calls for calm. —Rasha Elass, Reuters, Feb. 5, 2006 Joint Chiefs Send Rare Protest letter to 'Wash Post' Over 'Reprehensible' Toles Cartoon NEW YORK — A Tom Toles editorial cartoon published in The Washington Post on Monday and on its Web site has drawn a very rare and very strong

More Blogs