Patrick Spenner

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

The floor at a DMA convention has a greater collection of direct marketing experience and talent than just about anywhere else in the world. I didn't make it into as many sessions this year as I have in years past, but I spent a lot of time on the floor talking to exhibitors and marketers. Some trends certainly emerged form those conversations. I have no hard data to back these impressions up, but this is what I heard on the floor.

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