Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

Birthday mailings are a great way to connect with customers By Pat Friesen As direct marketers, we work overtime creating attention-grabbing events to surround special marketing offers such as white sales, frequent buyer programs and preferred customer privileges. However, do you realize that every customer in your database already has a very special and personal event that's anticipated as much as Christmas? That's right, it's his or her birthday! So, my question to you is, how are you helping celebrate your customer's birthday? It's a grand opportunity to make him or her feel special. It's also the perfect excuse for

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