Patricia Adrian

Bookspan is counting on the relationship former club members have with its The Good Cook book club editor to persuade them to come back to the fold. As editorial director, Patricia Adrian is the face of The Good Cook book club. Not only does she choose its book selections, but her picture, comments and recipe recommendations are strategically placed throughout this full-color, 28-page, 8" x 101/2" magalog (125GOOCOO0403B). The book club adopted editorial-style content to its mailing several years ago to make it as personal as possible, recalls Adrian, who offers lapsed members several enticements to renew within an appeal fashioned as an editor's

More Blogs