Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read. This means subject lines are big influencers of the success (or failure) of every email you send.
Marketers are constantly reminded to be transparent. And I wholeheartedly agree. But there's also a line you must remember not to cross as a marketer.
I've had the pleasure of hearing Copywriter/Copy Coach Pat Friesen speak on several copy-centered webinars in the last few years, so I knew I needed to make time for her session: Design & Copy: Little Things You Don't Want to Overlook.
Yep, the devil really is in the details. Which means you should never underestimate the power of the small stuff when it comes to boosting conversions and sales. Even an itty-bitty detail such as a single word, number or typeface can make a huge difference. It's all about writing and designing for response in today's multichannel marketing environment.
For me and many other Millennial Marketers, the word "clickbait" makes us roll our eyes and mutter a curse against sites like UpWorthy and Buzzfeed. It's often lazy copywriting, cashing in on people's curiosity for the sensational, but then failing to deliver relevant content (and usually the websites are a hot mess, IMHO).
A quick roundup of a few virtual show sessions that will really hone in on the copy, creative and design aspects of email marketing.