Pat Friesen Yes

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

by Pat Friesen Yes, it's true: Birds of a feather do flock together. In the direct marketing world this means that customers who do business with you in all likelihood know other people who need your products or services, too. In other words, your customers may, in fact, be able to point you to your best prospects. And that's true whether you sell to consumers or businesses...or are prospecting for new members for an organization. So, if you are interested in the cost-efficient acquisition of highly qualified new prospects, you should have a customer referral program up and running. If you don't, you're

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