Pat Faley

What Direct Marketers Need to Know About the Burgeoning Issues of Customer Privacy and Data Security By Donna Loyle We're in the midst of a new cultural revolution. According to one observer, privacy will be to this generation what the civil rights and women's liberation movements were to previous generations. While that may be somewhat of an overstatement, the message is still clear: Consumers may be growing tired of the advertising and media barrage, and are now saying: "Leave me alone!" Compounding the matter are the rising numbers of truly horrendous tales of identify theft, cyber-stalking and other criminal activities—acts that

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