Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

The most important ads you will ever write are the help wanted classifieds that will bring the right people into your life and will enable your career to take off like a rocket and keep you in orbit. Is it a good idea to outsource the copy to a puffed-up, high-priced headhunter or a $22K junior assistant in the HR department? About Hiring When I first became president and editor of Target Marketing in 1993, the magazine was losing torrents of money. Two huge tasks faced me: giving the book editorial credibility and finding a few good sales reps that could convince old advertisers

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