Pam Mulligan Many

By Pam Mulligan Many of us are aware of what list managers do for their list owners—advertising, publicizing, representing at tradeshows and conferences, executing Web and e-mail promotions, making in-person and telephone sales, keeping track of historical rental and exchange records of names, and issuing financial reports on list rental revenue of their managed lists. But is that all there is to being a list manager today? What is your definition of a list manager? Start with the word "list." It denotes a series of names and addresses (postal, e-mail, etc.), and a variety of selections—gender, geography, hotline. When you think of

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