Pam Farrell

On a test for its book series "Our American Century," Time Life Books uses the whole envelope--literally (101TIMELI0199C). The package is designed to be opened by peeling down the back panel of the outer envelope. The inside panels of the envelope then become an impressive 81&Mac218;2&Mac253; x 241&Mac218;2&Mac253; brochure. This dramatic, four-color display describes the two free gifts recipients will get--a book and a calendar--should they agree to preview the first book in the series. Time Life Books Marketing Director Pam Farrell worked with Richard Zorn, account director, and Liz Muchow, account executive, from the New York city sales office of printing company Moore

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