Paige Musto

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is not a channel marketers can ignore. But how do you coordinate social strategies with the other channels you market in? Digital marketing expert Julie Perry will answer this question and more.

During this fast-paced webinar, you'll learn how to blend social media marketing strategies with your existing outbound and direct marketing campaigns to:

· Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content.
· Give your online marketing efforts a boost by amplifying killer content and special offers on LinkedIn.
· Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists.
· Grow your email list and increase brand engagement with social media contests.

Following Julie's presentation, Paige Musto of Act-On will share a 5-minute case study titled "Social Media Strategies to Drive Website Leads."

Sponsored by Act-On Software

Click here to view this free webinar, today!


While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department. Can you make technology part of the marketing team?

With all the emphasis on data and technology in today's marketing, it's too easy to forget that marketing is an emotional discipline. As the recession falls further into the past, we're seeing more and more that customers who've been primarily concerned about price for years are now looking for a reason, almost any reason, to choose a brand based on something more. Can your marketing meet the needs of these customers?

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