Obama

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Disclaimer: I voted for Obama for president—twice. Peggy and I each sent his campaign some money. That said, I now despise Democrats. I received three virtually identical emails in the space of six hours. See the photo. Quite simply, this is (1) appalling and (2) insulting. The current news is horrendous—decapitations, weather, ISIS, Syria, Iraq, health care, Ebola, jobs … Many reasons exist to contact me and scare the hell out of me.

In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success. But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500 million in online donations. At Searchlove this morning, Obama's director of digital analytics, Amelia Showalter, gave an insight into the A/B tests that optimized the campaign's fundraising emails, and the lessons that the digital team learned as a result. Showalter said that, in a tightly fought election, Obama’s campaign team knew

Even before the last minute Senate-negotiated deal to open the government and raise the debt ceiling, there were signs that Washington was re-opening its doors. Within minutes of President Obama signing the deal that reopens the government through Jan. 15 and raises the debt ceiling to Feb. 7, the Federal Communications Commission's website came back on line. The Senate, even as it was voting on the deal, tried to speed the confirmation of FCC nominees Tom Wheeler (D) for chairman and Mike O'Rielly (R), and FTC nominee Terrell McSweeny

The ad industry's privacy group just may have sounded the death knell for the worldwide Do Not Track initiative. The Digital Advertising Alliance announced it will depart the World Wide Web Consortium's (W3C) Tracking Protection Working Group. That's the broad collective of privacy advocates, technologists, ad industry representatives and lawyers who have struggled over the past two years to define online tracking and determine a standard for a browser-based do-not-track mechanism, to no avail. "If you measure it by progress, it's dead."

Cuba has proposed that a U.S. government delegation visit Havana next month for a second round of talks since June on resuming direct postal services, interrupted for the past 50 years, knowledgeable officials said Wednesday. Mail service between the United States and Cuba was cancelled in 1963 as Washington tightened economic sanctions on Havana. Letters and packages now go through third countries such as Mexico, Canada or Panama. Cuba proposed the talks be held Sept. 16 in Havana, according to the officials, who asked for anonymity because they were not authorized to comment on the issue.

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