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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

You've invested time and money in your website - developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You have to build trust. Give your customers peace of mind - from search to browse to buy - with the Norton™ Secured Seal, the most recognized trust mark on the Internet. The Norton Secured Seal is an indispensable tool for increasing your customers' perception of safety and trust when they do business online. When visitors see the Norton Secured Seal, they know they can trust the link, trust the site, and trust the transaction. Displaying the Norton Secured Seal on your website can help make your visitors more likely to convert from visitors to customers and less likely to abandon their shopping cart.

NOTE: Denny personally responds to all e-mail correspondences (unless the e-mail address is somehow missing). Readers Respond to “The Greatest Marketing Breakthrough: The Amazing Story of Wall Drug, Wall, South Dakota,” published July 20, 2006. I never fail to read whole, thoughtful pieces in toto. Thanks for all. Small bone to pick this time. I propose it’s not the best time to use Jihad (or, for that matter, crusade) notwithstanding your obvious benign intent. I’m not looking to be politically correct here, just respectful. I look forward to your next. —Steve Markowski Thanks, Denny, for another great article. Our one and only visit to Wall Drug was an

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