Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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NOTE: Denny personally responds to all e-mail correspondences (unless the e-mail address is somehow missing). Readers Respond to “The Greatest Marketing Breakthrough: The Amazing Story of Wall Drug, Wall, South Dakota,” published July 20, 2006. I never fail to read whole, thoughtful pieces in toto. Thanks for all. Small bone to pick this time. I propose it’s not the best time to use Jihad (or, for that matter, crusade) notwithstanding your obvious benign intent. I’m not looking to be politically correct here, just respectful. I look forward to your next. —Steve Markowski Thanks, Denny, for another great article. Our one and only visit to Wall Drug was an

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