As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did through out the year. Being data-driven, I began by looking at the data to find the most-read posts.
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old acquaintance of mine. He has been in almost every company imaginable and has such a specialized role that he is in constant demand.