Nii A. Ahene

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

A larger percentage of consumers who now hunt through Google and Amazon to make e-commerce purchases may switch and buy through Facebook. That's because they'll soon be seeing product suggestions in the social network's ads that are based on links from their "search data to location-based purchase data" that even includes small businesses, writes Nii A. Ahene. Ahene—the co-Founder and COO of CPC Strategy, a retail search specialist agency based in San Diego—authors the article that appears Monday in SocialTimes.

I have spent more than 40 years writing and designing direct mail. One basic rule hardwired into my DNA: Before committing a mailing to print, always hand samples over to strangers to make sure everything makes sense and it's easy to order. These could be relatives or folks in the office who work on other projects.

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