A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. The report, titled, "Running Digital Audiences, Walking Advertising Dollars," looked at the reach of four different television networks within specific gender and age groups, during different times of day. This was then compared to the reach of Facebook's digital network. The results showed that TV is

Contrary to an erroneous report in The Guardian last week, Facebook isn’t losing users in the U.S. They’re just changing up their habits. According to figures provided to AllFacebook by Nielsen, Facebook users are shifting more of their social network time to their mobile devices and away from desktop. In March 2013, U.S. visitors to Facebook’s mobile application (Android and iOS) spent an average of six hours and 49 minutes on the site, compared with six hours and 44 minutes on average on a desktop. In March 2012, that desktop figure was seven hours and nine minutes per person, on

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly "Global AdView Pulse" report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter. All regions except Europe increased their ad spending in 2012. The Middle East/African market showed impressive growth of 14.6 percent for the year as the region’s economy stabilized.

Nielsen is going beyond trying to track everything you watch to tracking everything you buy—adding data from what an executive said is "virtually all" credit and debit-card purchases plus bank statements, including online bill payments and paper checks, to what it already gets from food and drugstore purchases. Nielsen is anonymously matching all that data through an undisclosed third party to members of its TV ratings panel, an executive of the company told Advertising Age, and plans to expand such matching to online and other measurement services. Linking TV audiences to their purchases has been available to packaged-goods marketers for

As social media continues to revolutionize the consumer-brand experience, Nielsen and NM Incite’s recent "Social Media Report 2012" shows that unique, precision-driven opportunities for advertisers to interact with consumers will continue to grow. Culturally, behaviors towards social media advertising vary. Arguably the most engaged with social advertising are Asian-American consumers, who are most likely to share, like or purchase a product after seeing an ad on a social network. Asian-Americans and Hispanics are both more likely to make any type of purchase after seeing a social ad

Nielsen's social media report for the third quarter shows some amazing growth in the use of social media. The report indicates that two factors are driving the change: more people are using mobile phones and tablets to access the networks along with the proliferation of new social platforms. Two areas where social media is evolving: the phenomenon of multiple screening setting up what Nielsen calls the global living room and the use of social media as a customer care channel.

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