Nielsen Co.

The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband, Xbox and iPads, several sources tell The Hollywood Reporter. The decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee is composed of representatives from major TV networks, local TV stations, cable TV networks, advertising agencies and some big brand advertisers. The decisions made by the committee are not binding, but

Americans are spending more of their internet hours on social networking sites, according to a survey by The Nielsen Co., and less on such traditional activities as e-mail or portals. It is, it would seem, another data point to buttress a long-evolving argument that social media is displacing e-mail marketing. But consider this: Nielsen also found that the way U.S. consumers are spending their internet time on their mobile devices still reflects more traditional patterns. There was a double-digit (28%) rise in the prevalence of social networking behavior among mobile web users in June 2010 compared to June 2009

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