You’d think by now brands wouldn’t still be dealing with political fallout from President Donald Trump’s entrance into the Oval Office, but they are — whether the boycotts are pro- or anti-Trump. A quarter of Americans aren’t buying certain brands, and they blame politics, says a recent Ipsos study.
Nicole Lyn Pesce
Crowdsourcing a product from social media trends may seem like an iffy proposition, but Starbucks is betting on it starting today. The “Unicorn Frappuccino blended beverage” not only looks like a rainbow, but changes flavors when stirred — like the magic the public expects. And, as the brand’s product announcement reflects, social media users are going crazy for meme-mirroring foods.
Don’t plug a Facebook Marketplace snafu search into Twitter. Just don’t do it. Let’s just say that Twitter, too, needs humans to oversee algorithms and get rid of NSFW videos.
Let’s take a look at what’s really interesting for marketers about Facebook’s announcement on Monday about “Marketplace,” its move into local ads — AKA, classifieds.
Everyone bleeds. Yet Americans hide it from themselves in television commercials, video games, movie violence, and in other ads and images by turning the red liquid — get this — blue, black or green. The British aren’t as squeamish. So should American marketing grow up?