By Nick Martin Companies that do business around the globe tend to focus most on the legislative framework of their home countries, and embed local best practice and laws into company policy. The trouble with this approach is that underlying law differs markedly from one region to another. When organizations then try to apply rules from one region to another, unforeseen consequences occur that prevent them from performing to their potential. A set of fixed concepts applied uniformly will inhibit the effectiveness of direct marketing in other regions. Thinking global, but acting local is key to gaining and retaining the trust of your prospective
Nick Martin Companies
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