Nick Garrett

Heather Fletcher is senior content editor with Target Marketing.

With happiness being the inverse of anger, intense levels of online vitriol were solved with discounted candy bars. So begins one of the least boring stories about data ever — when Snickers and agency Clemenger BBDO Melbourne in Australia teamed up to create a social media “Hungerithm” that resulted in discounted Snickers bars, which spread to the post-election U.S.

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