Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I have three more verbs to share with you for your 2015 brand plans:
In the picture is American billionaire Nicholas Woodman, age 39. In his mouth is the $399 GoPro Hero3+ video camera that dazzled the media in late June. Attach it to a ski helmet, the back of a bird, dog, or bungee jumper and get extraordinary images. Technologists, hobbyists and investors agree. On June 25th—very first day of the stock sale on NASDAQ—GoPro shares jumped 31 percent. How grand is the GoPro experience? Very.