Nicholas Woodman

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.

In the picture is American billionaire Nicholas Woodman, age 39. In his mouth is the $399 GoPro Hero3+ video camera that dazzled the media in late June. Attach it to a ski helmet, the back of a bird, dog, or bungee jumper and get extraordinary images. Technologists, hobbyists and investors agree. On June 25th—very first day of the stock sale on NASDAQ—GoPro shares jumped 31 percent. How grand is the GoPro experience? Very.

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