Nemours Children

We scoured the Who’s Mailing What! Archive to find out what kinds of premiums marketers have been testing. In the fourth quarter and into October 2007, the mail is marked by a dose of healthy premiums, coffee premiums and virtual giveaways. Healthy Premiums It’s always a strength when a premium relates back to its offer and the new healthy premiums—including a yoga mat, safety strobe light and digital thermometer—exemplify this connection. In September, Resurrection Health Care, a Catholic health care system in Chicago, sent out a 6˝ x 9˝ postcard announcing women’s health events and featuring a free yoga mat as a mail-to-web

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