Neiman Marcus

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Attorney General Eric Holder is calling on Congress to require companies to more quickly alert customers when their personal information is put at risk in cyberbreaches. In a video message Monday, Holder says "a strong, national standard for quickly alerting consumers whose information may be compromised ... would empower the American people to protect themselves if they are at risk of identity theft. It would enable law enforcement to better investigate these crimes—and hold compromised entities accountable when they fail to keep sensitive information safe

Challenge: Increase the functionality and boost revenue on a fashion retailer’s Web site Solution: Redesign Web site for greater operational ease and better customer service using a hosted e-commerce platform Result: Increase in visitor traffic and online sales In the fast-paced, competitive world of women’s retail, establishing a relationship with your customers is essential if you want to thrive. Nowadays, this means offering a multichannel experience, including a user-friendly Web site that supports your brand—a fact not lost on New York City-based women’s retailer Intermix. With more boutique retailers optimizing their multichannel efforts, and even the larger department stores such as Neiman Marcus and Saks Fifth Avenue

Philly Phundraising Phollies—II Jan. 26, 2006: Vol. 2, Issue No. 7 IN THE NEWS On the Ball For Philadelphia's privileged few—the ones who use winter as a verb, shop exclusively at Neiman Marcus, and beam (usually) blonded from the pages of Town & Country magazine—there is only one can't-miss social event in January: the Academy Concert and Ball. Next Saturday night, for the 149th time, swells from Rittenhouse Square and the Main Line to Palm Beach will don white tie (and shell out as much as $1,250 per seat) to hear the Philadelphia Orchestra in the stately Academy of Music. They will

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