B-to-C marketers should think of intent data as behavioral bread crumbs — like Hansel and Gretel hoping to find their way home, consumers leave small tidbits of intent throughout their path to purchase, clues that could ensure this path leads to your successful customer acquisition.
You have a responsive email list, send out welcome messages to new customers and get solid results on your targeted campaigns. Your e-marketing strategy is working—as far as it goes. But it could go farther.
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