Neil Patel

Heather Fletcher is senior content editor with Target Marketing.

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at

How long your content marketing articles are is critical to their success, but there is no one right length. How long any particular article should be depends on what that article's purpose is, who you're trying to reach, and where they are in the buying process.

Running a small business is the epitome of the American Dream. As all owners know, navigating successfully through the various stages of business growth is directly tied to the process of reaching and acquiring new customers. Luckily these days, marketing a unique product or service doesn’t require a huge advertising budget.

E-commerce marketers may think they’ve got one of their most forgettable pages handled, but the pricing page needs optimization, too, says Neil Patel.

Marketers often put a lot of thought into their headlines and subject lines, but may just click to make automatic, software-created URLs. The results can be just plain ugly. That disgust factor may have more consequences than simply aesthetically turning consumers off—it may impact SEO. To fix both problems, Neil Patel reveals the good and bad of URLs on Monday in his Quicksprout post, "Does URL Structure Even Matter? A Data-Driven Answer."

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