Neil Gomes

Heather Fletcher is senior content editor with Target Marketing.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Neil Gomes, chief digital officer and SVP for technology innovation and consumer experience at Thomas Jefferson University and Jefferson Health, explains what marketing technology and providers Jefferson uses; what new tech innovations he's excited for in the future; and the interesting way Jefferson is incorporating Watson technology into its patients' experience. 

In this video, filmed at Target Marketing's healthcare marketing roundtable last month, Neil Gomes, chief digital officer and SVP of technology innovation and consumer experience at Thomas Jefferson University and Jefferson Health, discusses how healthcare has become much more customer focused.

Healthcare marketers are experiencing a lot of change right now, from the big cloud players entering the fray to proposed changes to health insurance. And what better way to navigate the waters than to gather privately and listen to thought leaders — from major healthcare providers at Jefferson and Virtua, to insurance and behavioral health providers — during a panel discussion and dinner hosted by Target Marketing?

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