Neil Gale

More than 285 million people in the U.S., more than 91 percent, have mobile phones, and nearly 40 percent of those phones can access the Internet. Within the next 12 to 18 months, the percentage of smartphones will reach more than 60 percent and the Internet as we know it will change. Businesses will soon be forced to pay attention to mobile marketing, and several new technologies offer the upside to do so now.

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