Neal Sinno

Heather Fletcher is senior content editor with Target Marketing.

According to a recent comScore report, traffic to free online gaming sites grew by 27 percent in 2008, and time spent playing games increased by 42 percent. It's no secret that the role of online games is growing, and marketers understand that games are no longer a marketing afterthought, but rather an integrated part of an entire campaign.

Blockbuster days are ahead for direct marketers who find a niche in social media marketing; perhaps especially for those at the namesake movie rental outfit that is capitalizing on helping Facebook poker players who go bust.

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