Nathan Hubbard

Heather Fletcher is senior content editor with Target Marketing.

Well, it's official. On July 7, Target Marketing ran "Is 'Buy Now' Twitter's E-commerce Future?" Apparently, it is. On Monday, Mashable ran "Twitter Officially Begins Testing 'Buy' Button." (With a less exciting headline, Twitter made the same announcement, "Testing a Way for You to Make Purchases on Twitter."

Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website. Hubbard, 38, started at San Francisco-based Twitter this week ...  Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets

Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website. Hubbard, 38, started at San Francisco-based Twitter this week, said Jim Prosser, a spokesman for the online social service. As commerce chief, Hubbard will report to Adam Bain, Twitter's head of global revenue. Hubbard left Live Nation Entertainment's Ticketmaster unit earlier this month amid an overhaul of its online services.

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