Munish Gupta

Heather Fletcher is senior content editor with Target Marketing.

No one has to convince Dell's C-suite that social media marketing matters. Michael Dell himself—chairman and CEO of Dell and the man behind @MichaelDell—started using SMM in 2006. That meant that a couple years ago, when the social media analytics group made an interesting discovery, rollout of a new social media marketing program wasn't far behind.

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