Morris Dees

Heather Fletcher is senior content editor with Target Marketing.

What makes a professional the 2019 Marketer of the Year? It’s more than them earning your respect. Target Marketing is looking for brand marketers — not vendors or agency professionals — whose careers embody everything that’s great about marketing. We also want your nominations for the brightest Rising Stars.

It was the great freelancer Jack Maxson (he turned Brookstone into a major player with his brilliant catalog copy) who wrote: Probably well over half our buying choices are based on emotion. We make buying decisions on the basis of reason—fire extinguishers, vacuum cleaners, smoke alarms, toothbrushes, and the like. But a very large percentage of our choices (probably well over half) are based on our emotions. We can buy quality cars for $18,000 or less, but a sizeable number of us pop for models at $30,000 or more. Why? Emotion over reason. Almost everything we use or own makes some kind

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