The decision to seek out a marketing automation tool was a simple one for Monica Seely, marketing manager of Laguna Hills, Calif.-based mass notification services provider Rapid Notify. "Well, I am a one-woman marketing department," she says. "It's just me. So my challenge is time." She had been manually manipulating software to avoid sending batch-and-blast email campaigns to Rapid Notify's 10 customer segments. She was over it.
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