Monica Lewinsky

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

We’ve all been there. You find out from a friend that someone is talking trash about you. Not to your face, though. The knife is in your back. Marketers know it all too well — they wake up to social media storms that feel like uncontrollable fires.

I've been around for 12 presidential administrations—starting with that of Franklin Roosevelt, who died in office when I was 10. In my memory bank are five deeply flawed men who turned the highest office into a national nightmare and were rendered politically impotent during the final years of their presidencies: John F. Kennedy (Bay of Pigs, Cuban missile crisis, assassination), Lyndon Johnson (Vietnam), Richard Nixon (Watergate), Jimmy Carter (Iran hostage crisis) and Bill Clinton (Monica Lewinsky).

My family was not Democratic nor Republican. Nor am I. I've always voted for whomever I believed to be the best person for the job. As a result, I'm a registered Independent, which means I never vote in primary elections. If that's a cop-out, so be it.

For the record, up to the current administration (on which the jury is still out) I voted Eisenhower, Kennedy, Johnson, Humphrey, Carter, Reagan, Bush 41 and Clinton.

Only twice in my life have I seen the country crippled and disfigured, resulting in genuine grassroots passion in a presidential election: 1968 and 2008.

The year I got passionate about politics—and dispassionate—was 1968.

Many years ago I was quoted in (I think) American Spectator as saying that 25% to 40% of national mail order charities are dishonest. It was a “pull quote”—one of the quotes in an article that is blown up and put in the middle of the page in order to titillate the reader. Shortly after the story broke, I received a call from a producer of the CBS Evening News with Dan Rather and Connie Chung asking me if I would say that on camera. If so, they would send CBS reporter Richard Threlkeld and a film crew down to the Target Marketing magazine

One of the most shadowy, behind-the-scenes characters of recent history was a sixth cousin of President Franklin D. Roosevelt, a plain little spinster lady named Margaret (Daisy) Suckley (rhymes with “book-lee”), whose Hudson River mansion is being renovated. Suckley died in 1991 in her 100th year. For years she maintained she had nothing to add to what had been written about Roosevelt and his presidency. But when her house was cleaned out, a suitcase of letters was found under her bed, and to the astonishment of historians and family members, Suckley and Roosevelt had a long-term and very close relationship. Although the words are

When the media get hold of a juicy story—one that inspires outrage or prurience—they will continue to run with it until something more outrageous or prurient overshadows it. Such was the case with Watergate and the Monica Lewinsky scandal that plagued the Clinton presidency. These pale to the gross mishandling of national public relations by the government and the private sector of China. In 50 years of being a news junkie, I cannot recall a tectonic success—the roaring Chinese economy—being so badly trashed by greed, incompetence and appalling PR. With a 1.3 billion population, China is governed by an iron-fisted Communist regime. But with millions of individual

Absolute courage in the face of absolute adversity Sept. 13, 2005--Vol. 1, Issue #30 IN THE NEWS Philadelphia Park starter Russell "Rusty" Downes will face "internal disciplinary and economic sanctions" after leaving a filly behind the starting gate in Monday's Pennsylvania Oaks. Downes, 65, has dispatched runners from the gate for 35 years at numerous tracks but had never left one behind until Private Gift was ignored while five other runners were sent on their way in the $100,000 stakes race. --Craig Donnelly "Penalty is promised after big error at gate"

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