Mitchell Lieber

The National Do-Not-Call Registry has been in force for a year. Tens of thousands of companies, like yours, have made adjustments to comply. They believe they’re done. Are they? Are you? In a do-not-call (DNC) world, how does your enterprise make pleasant and productive telephone contact with prospects and customers? After all, it’s easier to acquire and retain customers if they readily will speak to you. I’ve outlined several possible answers to this question. Some involve very different ways of doing business that, once tested, can boost profitability. Feel free to use and adapt what you think may be suitable for your company.

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