Mitch Joel

Heather Fletcher is senior content editor with Target Marketing.
Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Mitch Joel, President of Mirum and host of "Six Pixels of Separation" stops by the "Marketing Garage" to talk about the relationship between marketing creativity and marketing technology. Including his role today at Mirum, how marketers get technology right and wrong, and warning signs you might be on the wrong path.

Coming into the second annual All About Marketing Tech virtual conference, one question has come up again and again: Are you just buying marketing technology, or are you empowering a marketing strategy?

Cleveland: It's not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It's also home to Content Marketing World — one of my favorite conferences.

As marketers, our world has radically changed. The Web has changed the way we operate, and we are at the whims of consumers ... But consumers have changed, as well. ... The most important things that brands must understand is that they can create, and must own direct relationships with people; and think of these relationships and the content they create in terms of the mobile world. Here are the five movements that we are primed for in content marketing:

The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage. In the fast changing world of digital marketing, no resource is more valued than the coveted “content marketing secret agent.” These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. ... You can download the e-book pdf file directly here: Content Marketing Secrets eBook.

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