Misty Copeland.

Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He's a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at tctsmithiii@gmail.com.

B2B and B2C companies — use data, AI and ML to find out what will make each of your customers’ lives simpler and easier to earn “customers for life” by providing an outstanding CX. Spend more of your marketing investment to keep customers happy. You’ll have an annuity revenue stream and your raving fans will do your marketing for you for a lot less than Steph Curry, Tom Brady, Jordan Spieth and Misty Copeland.

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