Mindy Drucker

Edited by Hallie Mummert In 1994, Brian Kurtz of publishing company Boardroom Inc. shared with former Target Marketing editor Mindy Drucker a worksheet he developed to help the company's product managers and list brokers evaluate lists to test. Ten years later, the worksheet remains an invaluable tool in measuring the potential of a list. The secret of the worksheet's success is that it forces those involved with list selection to inspect every nook and cranny of a recommended list—a process that tends to weed out files that look good on the surface, but are likely to bomb in the test process. At the very

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