By Mike Maguire Dimensional mail offers a number of advantages for the marketers who are willing to test it out. First, the format surprises the recipient and has breakthrough "wow power." In addition to initial impact, a well-done dimensional piece invites repeated interaction—pulling the tabs, discovering how it works—so the amount of time spent with your brand imagery and messages is dramatically increased. And finally, dimensional mailers can impart a considerable amount of information to the recipient in an interesting and logical way. Although every dimensional mail project is unique in its goals and creative content, marketers considering dimensional mail experience similar issues and
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