Mike Levey

With Paul Barbagallo To celebrate the 20th anniversary of the infomercial, industry expert Steven Dworman has come out with a new tell-all book, "$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales" ($34.95, www.drtvsecrets.com). Dworman has consulted such companies as Procter & Gamble, Mattel, Avon and Microsoft. He also served as president and founder of the Digital Media Marketing Organization (DMMO). He now pauses to reflect on 20 years of direct response television (DRTV), the best and brightest infomercials and everyone's favorite lean, mean grilling machine. PB: What has been your most memorable moment in the infomercial

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