Mike Huckabee

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

A lot has changed since 2012 (let alone 2008), and those running for president have many options for reaching various constituencies. One thing that hasn't changed is the importance of email, which remains the primary means of communication for those seeking the White House.

William Randolph Hearst, who had no fear of stretching the truth to its breaking point, would shake his head in amazement if he could see what happens on social media. Sensationalizing newspaper stories to increase circulation has been replaced with controversy-stoking fires designed to increase page views and clicks. Truth in commentary is optional. "Yellow journalism," as it was once called, affects more than website traffic and print circulation. It can be used to alter brand image by manipulating social platforms, search engines and traditional news outlets. If the company doesn't respond or responds poorly, the results can be long lasting and lethal.

Electile Dysfunction: The inability to become aroused over any of the choices for president put forth by either party in the 2008 election year. —Ed Zuckerman, Proprietor of “Government Policy Newslinks” to Denny Hatch, e-mail, January 23, 2008 Today is Super Tuesday. * With Bill Clinton getting more media attention than his wife, who is the candidate? Does this bode well for her presidency? * Barack Obama is an inspiring fellow, but do two years in the United States Senate qualify him to be commander-in-chief and leader of the Free World? * Do I really want John McCain—a lovely guy, but my age

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