Virtually every brand I’ve met with during the last few months is hungry for new customers. Many organizations are hooked on customer acquisition. That is, in order to hit sales plans for the organization, new customers will be required in large numbers.
The refrain from retail CMOs has been consistent and almost deafening. They say: “We don’t just need more customers, but the right customers.”
There’s a new framework for creating greater data privacy between the United States and the European Union. While it’s taken two years of work, some would argue little has changed and that it's likely to get struck down — others laud the progress. Let’s get clarity on what that means for businesses leveraging data “across the pond.”
More. The marketer’s mandate will always be “more” — more traffic, more sales, more margins. Add to it that in order to get more, we’ll need to test more ideas, try new strategies, new media and mediums — not all of which will work.
As “Data,” “CRM” and the “Customer Database” continue the march toward the center of the marketing organization in tens of thousands of businesses, not surprisingly another “classic” marketing concept is rather “new” again — customer loyalty.
Every once in a while, it’s important to look at where we’ve been in order to understand where we’re going to go next. That’s why in this month’s post, I’ve organized and summarized a “best of” digest for you.