Mike Faith

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I’m a see guy not a hear guy.

I write better than I talk.

Expressing myself on the phone is difficult while e-correspondence is a breeze. I’m good at it; I get to the point; I don’t waste people’s time.

Nothing drives me crazier than the voice-mail jail that certain organizations have instituted. They start with the following recorded message:

“Your call is important to us …”

Whereupon I am given a world-class runaround of confusing choices—all recorded—that takes me further and further into the corporate labyrinth. One wrong choice and I am sent back to “GO.” Finally I get:

“All our representatives are currently busy … However, your call is important to us …”

What that message is really saying: “We’re having happy hour here in India and you are a big fat pain in the ass.”

Doing business with the little guy is probably a good idea Oct. 4, 2005: Vol. 1, Issue #36 IN THE NEWS With his father, W. K. Swan, Ken Swan was the creator of discovery cruising. From the early 1950s, Swan Hellenic offered excursions, led by scholars, diplomats, clerics or naturalists, to historical and archaeological sites-initially around the Mediterranean, and, after 1980, farther afield. --"Ken Swan, OBE, former managing director of Swan Hellenic, was born on April 3, 1919. He died on Aug. 21, 2005, aged 86." The Times of London, Sept. 30, 2005 Chuck Williams, who turns 90 on Sunday,

The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and

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