Mike Dietz

Mike Dietz is director of creative services at Chanhassen, Minn.-based IWCO Direct.

Direct mail comes in a variety of shapes and sizes, across many forms: letters, postcards, self-mailers, dimensional mail, catalogs and more. The design and the offer inside are limited only by the imaginations of the designer and marketer.

Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size and colors, to the position of the CTA, to the images on the page, there are hundreds of factors in the design of a direct mail piece. One small change can take the ROI of a design concept from indifferent to incredible! Or as we like to say, from Challenger to Champion.

More Blogs