Mickey Mouse

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

Not all databases are created equal. No kidding. That is like saying that not all cars are the same, or not all buildings are the same. But somehow, "judging" databases isn't so easy. First off, there is no tangible "tire" that you can kick when evaluating databases or data sources. Actually, kicking the tire is quite useless, even when you are inspecting an automobile. Can you really gauge the car's handling, balance, fuel efficiency, comfort, speed, capacity or reliability based on how it feels when you kick "one" of the tires? I can guarantee that your toes will hurt if you kick it hard enough, and even then you won't be able to tell the tire pressure within 20 psi. If you really want to evaluate an automobile, you will have to sign some papers and take it out for a spin (well, more than one spin, but you know what I mean). Then, how do we take a database out for a spin? That's when the tool sets come into play.

Adding a forward-facing camera to a smartphone was truly one of those "tipping point" moments. So it was no surprise when the word "selfie" was proclaimed the "Oxford Dictionaries Word of the Year." In return, I'd like to nominate the word "content" as the "Marketing Word of the Year." But unlike the word "selfie," which can be somewhat self-explanatory, the word "content" seems to be completely misunderstood.

Their work can be all about them Nov. 8, 2005: Vol. 1, Issue No. 46 IN THE NEWS The Book on a Graphics Superhero Mr. Kidd's home is more like a very expensive toy store. It reflects the same graphic punch seen in his book covers, which helped transform the American book jacket from a decorative bit of packaging into a striking evocation of the writing it contained. Its items are arranged like a pocket shrine, as much a carefully curated archive of Mr. Kidd's obsessions and evolving eye as his new book, "Chip Kidd, Book One: Work: 1986-2006," published this month by Rizzoli.

Yes, especially if you are facing jail time. IN THE NEWS Susanna Goihman, the Philadelphia restaurant owner whose 2002 Lexus struck and killed 15-year-old Kayla Peter on June 19, surrendered to police yesterday on a single charge of leaving the scene of a fatal accident. The charge was filed, according to District Attorney Lynne M. Abraham, to ensure that Goihman, a Venezuelan national, would not flee the country. More serious charges remain possible as the investigation continues, she said. --Thomas J. Gibbons Jr., Joseph A. Slobodzian and Jacqueline Soteropoulos "Goihman surrenders in fatal hit-and-run" Philadelphia Inquirer, Aug. 23,

More Blogs