Michelle Eichner

Heather Fletcher is senior content editor with Target Marketing.

Studies show that some Americans check their email accounts in the middle of the night and many remotely peruse their work accounts on Sunday evening; meaning that the next trend—that consumers are checking their email accounts on-the-go with mobile devices—isn't much of a shock.

As dutiful marketers, we pay close attention to our delivery results and identify e-mail marketing campaigns with lower than expected opens and clicks as harbingers of potential delivery issues. But as ISPs tweak their spam filtering techniques, marketers must consider user engagement in addition to the basic precepts of deliverability best practices if they intend on making it to the inbox.

More Blogs