Michel Leconte

Michel Leconte is founder and CEO of SEO Samba. Reach him at michel@seosamba.com.

Mobile as the new Web is no longer a prediction, it is a reality that marketers can observe every day, and it’s not just affecting online sales. ... In fact, 90 percent of retailers believe that mobile commerce is already impacting shopping behavior

An increasing number of marketing professionals are tasked with developing lists of potent keyword phrases to drive search engine optimization strategies (SEO) and power pay-per-click search engine marketing (SEM) campaigns. Here is a practical approach to how marketers can most effectively approach keyword development.

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