Michael Silverman

Heather Fletcher is senior content editor with Target Marketing.

Walk-in travel influencers should probably stop thinking of their unsolicited offers to stay for free at luxury hotels as gifts to those travel marketers. Some luxury hoteliers have even stopped vetting those influencer requests as a result. But that may be a mistake, because walk-in social media travel influencers may provide travel marketers with some value. Here are three questions to ask to determine if the offer is worthwhile.

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