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10 Steps to Effective E-mail Campaigns By Michael Pridemore More marketers are embracing permission e-mail marketing as an effective and affordable way to improve customer relationships. However, marketers face a significant challenge when developing such campaigns. Research shows consumers read only about one-third of all e-mail messages received. The remainder get deleted without ever being opened. To keep your carefully crafted campaigns from going straight to the delete folder, follow these steps: 1. Get permission. Do it every chance you get. Your Web site is not the only place consumers should be able to opt-in to your e-mail marketing programs.

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