michael ostheimer

Adam Z. Solomon is a partner at Michelman & Robinson, LLP (M&R), a national law firm with offices in California, Chicago and New York. Mr. Solomon represents clients in all aspects of advertising, digital marketing, promotions and compliance. He can be reached at (212) 730-7700 or asolomon@mrllp.com

More and more brands are paying online “influencers” to engage with, positively review and market their products. However, recent federal actions, as well as a strong push from consumer groups, illustrate the importance of clearly disclosing the sponsored nature of such content. Brands, creators and endorsers have long assumed that government regulators would take a laissez-faire approach to enforcing endorsement rules in the social media space, but as recent events demonstrate, the time to clean up your paid influencer program is upon us.

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