Have you noticed that Google's search results look different lately? In mid-March, Google tweaked the search results page layout. The most notable change, from a consumer perspective, is hyperlinks are no longer underlined, which doesn't appear to affect businesses. But this update also included a key change to sponsored ads.
Social may seem like an interloper at the search party, but it actually brings the party, say the presenters of "The Psychology of Social Commerce" session at SES New York. As far as 66 percent of shoppers are concerned, social networks are the first place to start searching when considering a product to buy, says Dana Todd, senior vice president of marketing and business development at Chicago-based SEM firm Performics.