Michael Mothner

Michael Mothner is the Founder and CEO of Wpromote, the largest independent marketing agency in the US. Along with founding Wpromote in 2001, he has also ventured into other enterprises such as ScanDigital and CouponPal, which was spun off of Wpromote’s performance marketing division into an independent company. A regular industry speaker and commentator, he has been featured by Inc. Magazine as one of "30 CEOs under 30 To Watch" and was the recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award.

Heather Fletcher is senior content editor with Target Marketing.

Have you noticed that Google's search results look different lately? In mid-March, Google tweaked the search results page layout. The most notable change, from a consumer perspective, is hyperlinks are no longer underlined, which doesn't appear to affect businesses. But this update also included a key change to sponsored ads.

Social may seem like an interloper at the search party, but it actually brings the party, say the presenters of "The Psychology of Social Commerce" session at SES New York. As far as 66 percent of shoppers are concerned, social networks are the first place to start searching when considering a product to buy, says Dana Todd, senior vice president of marketing and business development at Chicago-based SEM firm Performics.

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